Topic
welcome series

Lead Generation Ads for Nonprofits: Is a $3 Email Subscriber Worth It?
Cheap leads aren't automatically good leads. Here's how to judge nonprofit lead generation ads by cost per donor, with a simple test you can run on $1,000.

Why Your Year-End Donors Disappear by March
Year-end first-time donors are some of the most promising donors you'll get all year, yet most never give again. The second gift is the hinge, and the first 90 days decide it.

[Donor Retention] Episode 4: The Power of First Impressions: Crafting an Effective Email Welcome Series
First impressions matter, especially with new donors. In this episode, we dive into the critical role an email welcome series plays in building strong, lasting relationships.

[Donor Retention] Episode 5: Segmenting Donors & Creating a Warm Welcome
In this episode, we’re unlocking the power of donor segmentation —because not all donors are the same, and your communication shouldn’t be either. Learn how to effectively segment your donor base and create personalized engagement strategies that speak directly to each group.

[Donor Retention] Episode 6: Crafting Your Fundraising Ask for the Welcome Series
Wondering how to get that crucial second gift from your donors? In this episode, we’re breaking down how to create the perfect fundraising ask as part of your donor welcome series.

6 Steps to Create a Welcome Series for New Church Tithers
Discover practical strategies for crafting effective emails to engage new tithers, including creating inviting introductory emails, engaging subject lines, and attention-grabbing email content.

9 Emails You Can Send in Your Welcome Series
For most nonprofits, email is a key part of their communications strategy . It's a great way to stay in touch with supporters, keep them updated on your work,…

Nonprofit Email Marketing: A Fundraiser's Guide
How to build a nonprofit email program that raises money: grow your list, reach the inbox, welcome donors, set your cadence and write better appeals.
