As a fundraiser, you know that building and maintaining relationships with your donors is key to success. And in today's world, that means using social media. LinkedIn is a powerful tool that can help you connect with potential and current donors, cultivate relationships, and solicit donations. Here are 5 tips to use LinkedIn in your major donor strategy.
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The ability to build a strategy and execute it is what separates the good from the great. How to build an effective social media strategy for your nonprofit isn't always clear. In this series, I'm going to help you build a social media strategy.
Read moreBeginner, Donor Communication, Fundraising, Guides, Leadership, Marketing, Measuring Results, Resources
Every fundraiser knows that research is key to success. But with so many reports out there, it can be hard to know where to start. That's why we've put together a list of all the best nonprofit industry reports, so you can find the information you need to make your next fundraising campaign a success by benchmarking against industry standards.
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As we move into the fourth quarter, many organizations ramp up their email fundraising efforts. A frequent question I'm asked about email fundraising in general and specifically the fourth quarter, "how much email is too much?"
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For most nonprofits, email is a key part of their communications strategy. It’s a great way to stay in touch with supporters, keep them updated on your work, and solicit donations. But with so many different types of email content out there, it can be ...
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A hug letter is a type of thank-you letter that is sent to donors after they make a gift. The purpose of a hug letter is to show donors how much their gift means to the organization and how it will be used to further the organization's mission.
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Building relationships with your major donors is crucial to the success of your fundraising efforts. Using multiple channels to communicate with major donors should be a key part of your major donor fundraising strategy. But what's the best way to communicate with these important constituents?
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Email marketing is a great way to stay in touch with your donors and keep them updated on your nonprofit's work. But with so many nonprofits competing for attention, it can be tough to stand out in the inbox. So how can you make sure your nonprofit's email marketing campaigns are as effective as possible?
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For development officers working on a major gifts program, it's important to have a manageable caseload. But what does that mean, exactly? How many major donors should you have in your caseload in order to sustain a successful program?
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Donor retention is a big challenge for many nonprofits. According to estimates, the average nonprofit loses between 20 and 40 percent of its donors each year. The good news is that there are strategies you can use to improve donor retention and keep your donors coming back year after year. In this blog post, we'll discuss key strategies for improving donor retention.
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